The Alisal District Identity Master Plan offers guidelines for the East Salinas community to strengthen the district’s identity. These include streetscape improvements, open space improvements, façade improvements, graphic identity, and public art.
The Alisal neighborhood of Salinas first began as its own entity housing migrants from the Dust Bowl as an unincorporated part of Monterey County. It was named after a grove of sycamore trees that were native to the region. In 1963, the Alisal was annexed into the City of Salinas. The term “Alisal” or “The Alisal” can have multiple meanings. For some, it is used when referring to East Salinas, for others it is the East Alisal Corridor, or Alisal High School. In this plan, Alisal is used interchangeably with East Salinas.
The Alisal is a distinctive neighborhood within Salinas, with a place in Californian history as a place of agriculture, migration, and settlement of Mexicans, Latin Americans, Chicanos, Filipinos, Okies and other cultures and a core part of the greater Salinas Valley, which is known as the “Salad Bowl of the World” due to its major role in the production of lettuce and other crops.
The Alisal District Identity Master Plan aims to strengthen both the cultural identity and physical identity of the neighborhood to better match the cultural richness, community spirit, and diversity of the area.Public review comments can be emailed to me – Oscar Resendiz at oscarr@ci.salinas.ca.us or by calling me at 831-775-4259 (direct line).
Salinas ADIMP Public Draft (single page)(PDF, 21MB)
Salinas ADIMP Public Draft (book style)(PDF, 8MB)
Public review comment window May 17th – June 17th.